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	<title>Comments on: Beyond WHAT</title>
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	<description>Conversations about Attention</description>
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		<title>By: yapaZOO - The Opposite of Search blog &#187; Return on Attention</title>
		<link>http://yapazoo.wordpress.com/2005/12/14/beyond-what/#comment-2</link>
		<dc:creator>yapaZOO - The Opposite of Search blog &#187; Return on Attention</dc:creator>
		<pubDate>Mon, 19 Dec 2005 22:54:26 +0000</pubDate>
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		<description>[...] Ed Batista at AttentionTrust wrote a great response to my post on the importance of Context (Beyond WHAT) in the analysis of attention data. In it, he says: [...]</description>
		<content:encoded><![CDATA[<p>[...] Ed Batista at AttentionTrust wrote a great response to my post on the importance of Context (Beyond WHAT) in the analysis of attention data. In it, he says: [...]</p>
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		<title>By: AttentionTrust.org</title>
		<link>http://yapazoo.wordpress.com/2005/12/14/beyond-what/#comment-1</link>
		<dc:creator>AttentionTrust.org</dc:creator>
		<pubDate>Wed, 14 Dec 2005 09:38:01 +0000</pubDate>
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		<description>&lt;strong&gt;yapaZOO on Context&lt;/strong&gt;

yapaZOO thinks I missed something in today&#039;s post on Liz Lawley at Syndicate:
Hinted at in this entry is the concept of context. You want to know not only WHAT someone is reading, you want to know WHY someone is reading it and how much they LIKED it. ...</description>
		<content:encoded><![CDATA[<p><strong>yapaZOO on Context</strong></p>
<p>yapaZOO thinks I missed something in today&#8217;s post on Liz Lawley at Syndicate:<br />
Hinted at in this entry is the concept of context. You want to know not only WHAT someone is reading, you want to know WHY someone is reading it and how much they LIKED it. &#8230;</p>
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